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One industry guide sets a target of $100 to $200 per lead and $667 to $1,000 per signed client. Your real number is your lead spend divided by signed cases. Track it by lead type and lead age.
A cheap lead is not always a cheap case. One lead seller shows a $58 lead at a 4% close rate costing $1,450 per case.
Close rates depend on your speed, your script and your follow up as much as the lead.
The TaxClosers CRM logs calls, consults and signed cases, so you can see your own cost per case.
Updated October 2026. Market prices are list prices from public seller pages. Results depend on your firm. Not every lead becomes a case.
